By GAINDA Phenyle | 31 Oct 2026 | Delhi, India
For more than eight decades, GAINDA Phenyle has been a name families trust for a clean, fresh and hygienic home. Now that trust is travelling the roads of Uttar Pradesh. Our new "GAINDA On The Move" campaign brings the brand to the sides and backs of 100% electric, zero-emission buses running in Meerut, Bareilly, Agra and Ghaziabad.
"GAINDA On The Move" is an outdoor branding campaign that places GAINDA Phenyle's message on city electric buses. Every bus carries our promise of "Damdaar Safai, GAINDA Safai" and "80 Saalon Ka Bharosa" (the trust of 80 years), along with our range of floor cleaners, phenyle, toilet cleaners and household cleaning products.
The buses in this campaign are 100% electric and run with zero emissions, operated as part of the Uttar Pradesh transport service. Pairing a cleanliness brand with clean transport is a natural fit: both are about making city life healthier for families.
City buses are also one of the most effective outdoor media there is:
These are markets where families shop for household cleaning products every week, which makes them ideal for a brand that has been in Indian homes for generations.
The design uses a fresh blue "water wave" theme running along the lower body of the bus, which signals cleanliness and freshness, against the orange bus colour. Key elements include:
GAINDA Phenyle has grown from a household name into a trusted brand across generations of Indian families. This campaign is not just about being seen. It is about showing up where our customers are, in the places they travel every day, and reminding them why GAINDA has been their choice for over 80 years.
Answer: It is GAINDA Phenyle's outdoor branding campaign on 100% electric city buses in Meerut, Bareilly, Agra and Ghaziabad, carrying the message "Damdaar Safai, GAINDA Safai" and "80 Saalon Ka Bharosa."
Answer: GAINDA branded electric buses are running in Meerut, Bareilly, Agra and Ghaziabad in Uttar Pradesh.
Answer: Electric buses are zero-emission, which fits well with a brand built around cleanliness and healthy homes. They also offer high daily visibility on busy city routes.
Answer: It means "the trust of 80 years." GAINDA Phenyle has been serving Indian households for over eight decades, and this line reflects that long-standing trust.
Answer: It is GAINDA's brand promise of powerful, effective cleaning. "Damdaar Safai" means strong, thorough cleanliness.
Answer: The buses show GAINDA's range of household cleaning products, including Phenyle, floor cleaners, toilet cleaners, surface cleaner, glass cleaner and naphthalene balls.
Answer: GAINDA Phenyle products are available at local general stores, kirana shops and retail outlets across India. You can also visit www.gaindaphenyle.com to learn more about the range.
Answer: GAINDA Phenyle has been trusted by Indian families for over 80 years.
Answer: Visit our website at www.gaindaphenyle.com or find us on our Google Business Profile for contact details and updates.
If you see a GAINDA branded electric bus in your city, we would love to hear from you. Share your photo, tag GAINDA Phenyle on social media and be part of the journey.
GAINDA Phenyle: Damdaar Safai. 80 Saalon Ka Bharosa.
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